New Balance began its operations in 1906 in Boston as a manufacturer of arch supports, until it developed into a leading global company in the field of athletic products.

From the days of selling arch supports, New Balance has become a brand that understands the needs of the athlete. To ensure a perfect fit and perfect performance, New Balance focuses on improving their technologies as well as improving manufacturing methods. A major part of creating selected products in the professional sports field is fitting all sizes and shapes, since a proper fit produces better performance. New Balance remains committed to professional reliability, teamwork, and total customer satisfaction.

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