Nike Jordan

Our world is divided into two types of people – those who see their shoes as a necessary piece of clothing for walking, and those who see them as a special fashion item. The special story of the successful shoe brand Air Jordan can somewhat prove that shoes are not always just shoes, but something with a story behind them. The story began in 1984, when the fashion brand Nike faced great difficulties and was unable to introduce its products into the world of basketball. In a decision that turned out to be the most important decision in the company's history, Nike decided to invest money in an unknown basketball player named Michael Jordan, who was selected third overall that year in the NBA draft. Nike and Jordan signed a five-year advertising contract for two and a half million dollars.

The success story of Nike and Jordan

As they say: "And the rest is history." Michael Jordan began to impress and stand out in his first season in the best league in the world, and he became the most interesting basketball player in the league. The company decided to produce special shoes for him that combine the colors black and red, in complete contrast to what was accepted in the league until then - uniform white shoes. At first, the league management tried to fight the new phenomenon, and charged the Jordan Recurring fines of up to $5,000 were paid by Nike. The combination of the shoe scandal, along with Jordan's meteoric success in the league, caused a huge demand for the shoes, until the company could no longer keep up with demand.

Jordan Division at Nike

Following the huge success of Jordan shoes, Nike decided to open a special division within the company that would be engaged in marketing sportswear products bearing Jordan's name. Over the years that have passed since, the popularity of the brand's shoes has only grown, with Nike Jordan Shoes Considered the most sought-after product, which young and old from all over the world want to purchase. Here in Israel, you can also get Nike Jordan shoes on the website of Eglishoes, which imports the shoes through parallel import, and sends them directly to the customer's home. Thanks to the fact that the company imports the shoes itself, you can find a wide variety of models, including the most sought-after models, and all at much more affordable prices than many physical stores in Israel.