Every sports fan around the world knows Michael Jordan. It's not just the fact that he is considered the greatest of all in the basketball industry – one of the most popular sports around the world, but also the constant media coverage that has been an integral part of his long career. Michael Jordan was diagnosed at a young age as a gifted basketball player, but even when he was selected in the NBA draft in 2011 by the Chicago Bulls, they still didn't appreciate how much he was going to be something that would change the history of basketball forever. However, one company took the gamble and decided to pay a considerable amount of money for an advertising contract with Jordan, hoping that this would save it and get it out of the slump it was in. This company is called Nike.
The Story of Jordan Shoes
This is how the story of the successful brand began. Air Jordan. After Jordan and Nike signed a five-year, $2.5 million endorsement deal, Nike began producing a special shoe for the player to wear during NBA games. The league administration was less than pleased with the idea, mainly because the shoes were black and red, something unusual in the league at the time, where everyone wore uniform white shoes. The league administration decided to buy Jordan for up to $5,000, with Nike volunteering to pay the sums in order for Jordan to agree to continue wearing them. The media interest this story aroused, along with Jordan's meteoric success, made the shoes highly sought after, to the point of stories of people wearing Jordan's shoes being robbed in broad daylight.
The transformation of the Air Jordan brand into a successful brand
In light of the tremendous success of Jordan Shoes, Nike opened an entire division of sporting goods named after Michael Jordan, with the products enjoying great success worldwide to this day, and being purchased by fans of the brand in almost every corner of the world. In Israel, you can also get Jordan shoes on the website of Aglishos, which provides quality shoes from Nike brands such as Air Force or Air Jordan through home delivery.





